Gisou x Luisa via Roma

Last month we celebrated the retail launch of our Gisou's Honey Infused Hair oil at Luisa Via Roma. In honor of this we attended the 13th edition of Firenze4Ever.

Luisa Via Roma is an offline and online luxurious multibrand store that features a unique selection from both well-known designers as well as upcoming talents. I am very proud to announce that from now on the Gisou Honey Infused Hair oil is exclusively available at the Luisa Via Roma's physical store in Florence and on their official website www.LUISAVIAROMA.com. As Gisou has a sophisticated and elegant look and feel with a fashion sense, I think this collaboration is a match made in heaven.

Firenze4Ever is an event that brings together fashion, music, design and contemporary art with 3 days of exhibitions, installations and the Style Lab and has been organized twice a year since 2010. To celebrate Gisou's retail launch I visited the physical store in Florence that shows the Honey Infused Hair oil. The Honey Infused Hair oil is the first beauty product to be part of Luisa Via Roma's collection.  

The Style Lab is a dedication to bloggers, photographers, and designers and I was invited to participate in this as well. Together with other influencers from the fashion industry, I worked on a series of amazing photoshoots located at the most iconic places of Florence. The Style Lab is a unique and fun way of showing a preview from the newest trends and collections that will be featured at Luisa Via Roma.  

 

I was wearing:
Brands from Luisa via Roma

Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma
Gisou x Luisa via Roma

Photos by Sara Mautone